But it ended up with two high level Microsoft employees having to stand down, the most notable of these being the head of Xbox, Don Mattrick. Eventually the two key policies of the console ended up being rolled back for the more traditional style. The next few weeks after the Xbox One’s announcement there was a few attempts to try and clarify there policies but those attempts just ended up throwing fuel on the fire and confusing the consumers even further. Such as the apparent “always-online” feature, and the original policy of being unable to trade in games, replacing the normal console system with a system much like the extremely popular PC Gaming platform, Steam. The announcement conference of the Xbox One featured a large segment dedicated to non gaming features, and then the time that was left focused on policies that were never explained properly. This is can be attributed to a very poor marketing effort that left consumers confused. It perhaps had one of the most botched console releases of all time. The Xbox One was Microsoft’s entry into the eighth generation of Video Game Consoles.
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